Description

Social Media Promotion Pack – Detailed Inclusions

1. Account Setup & Optimization

• Creation of business pages on Facebook, Instagram, LinkedIn, Twitter (X), YouTube, etc.

• Optimization of profile (bio, logo, cover images, contact info).

• Setting up highlights, pinned posts, and story sections.

• Integration of WhatsApp Business / website links.

2. Content Strategy & Planning

• Competitor and industry analysis.

• Monthly/weekly content calendar planning.

• Defining brand voice, tone, and style.

• Trend research (hashtags, reels, trending formats).

3. Content Creation

• Graphic design for posts, reels, stories, banners, and ads.

• Video editing & motion graphics (short reels, promotional videos).

• Branded templates for consistent visual identity.

• Product photoshoots / stock image sourcing (if required).

• Festival & seasonal creatives for engagement.

4. Posting & Scheduling

• Regular posting on selected platforms (daily/alternate days/weekly depending on plan).

• Scheduling content using tools (Meta Business Suite, Buffer, Hootsuite, etc.).

• Maintaining consistency in posting time for maximum reach.

5. Advertising & Paid Promotions

• Running targeted ad campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Ads).

• Audience segmentation (location, age, interests, profession).

• Budget planning & ROI optimization.

• A/B testing of creatives and ad copies.

• Retargeting campaigns for warm audiences.

6. Community Engagement

• Replying to comments, DMs, and queries.

• Managing feedback and customer complaints.

• Engaging with relevant groups, pages, or hashtags.

• Running polls, contests, giveaways to boost interaction.

7. Influencer & Collaboration Support

• Identifying micro/macro influencers for brand partnerships.

• Negotiation and collaboration management.

• UGC (User-Generated Content) collection and reposting.

8. Lead Generation & Conversion Support

• CTA (Call-to-Action) integration in creatives and captions.

• Landing page or form creation for enquiries.

• Integration with WhatsApp / email / CRM tools.

• Tracking of enquiry-to-lead conversions.

9. Analytics & Reporting

• Monthly performance reports (reach, engagement, impressions, follower growth).

• Ad performance breakdown (CPC, CPM, CTR, conversions).

• Competitor benchmarking.

• Suggestions for improvement based on analytics.

10. Additional Value-Added Services

• Festive & event-specific campaigns (Diwali, Independence Day, etc.).

• Story highlights & pinned reels setup.

• Brand reputation management (handling negative comments/reviews).

• Training support for your team (how to engage better online).

• SEO-based hashtags and keyword integration.